Product leader with a builder's mindset. I've founded startups, shipped SaaS products, and led innovation in enterprise โ all driven by a bias for action and a deep respect for the user.
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Click any card for the full case study โ including architecture, decisions, and outcomes.

AI creative testing platform with paying users. Three-layer prompt orchestration, synthetic persona simulation, and an eval framework that gates output before it reaches clients.

Started as an internal tool at Pree.to, productised into standalone SaaS. Meta Marketing API integration, AI-powered insight generation, automated client reporting.

AI-first bookkeeping agent for Danish freelancers. Not a better Dinero โ a different category. Claude API tool use, receipt OCR pipeline, Danish SKAT compliance built in.
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Patient companion app for hospital stays. Built from personal experience โ no brief, no budget, just a real problem and the drive to solve it.

Kanban job application tracker. Shipped in days from a real user need. V2 in progress with AI-powered application coaching and MCP agent integration.

Know who's calling before you pick up. Smart caller identification that goes beyond your contact list.
I'm not a software engineer. I'm a product leader who can architect, ship, and maintain โ and who is never blocked by technical complexity.
Skills you won't find in bullet points on a traditional CV.
I take products from blank page to shipped. Scoping, building, launching โ I understand every part of the process, which makes me a stronger lead whether I'm directing a team or making hands-on decisions.
I build AI-powered products and use AI to ship faster. But I know where automation ends and human judgment begins.
Lightweight experimentation, pretotyping, assumption testing. I kill bad ideas early and double down on signal.
I bridge engineering, commercial, and leadership stakeholders. Everyone leaves the room aligned.
Good UX removes everything that makes someone think twice. Every interaction should feel obvious in hindsight.
PLG, activation, retention, engagement analytics. I think in funnels and feedback loops, not just features.
Three things I've learned from building and managing cross-functional teams.
I get engineering, commercial, and leadership on the same page before we write a line of code. Misalignment at the start compounds into wasted sprints at the end.
I treat stakeholders as informed collaborators, not approval gates. Transparent roadmaps, honest trade-offs, and no surprises in the boardroom.
Small teams outperform big ones when they're trusted and unblocked. My job is to set clear context, remove friction, and let good people do great work.
Pick your move. Then see how I'd handle it.
Not a straight line โ and that's the point. Every chapter taught me something a linear career wouldn't have.
Leading product strategy across AI-assisted validation, rapid prototyping, and product discovery. Designed experimentation frameworks for corporates. Built AI-powered tools and internal agents for market analysis.
Co-founded an internal innovation hub. Built exploration-to-execution pipelines enabling teams to test hypotheses before scaling.
Directed end-to-end enterprise software development. Managed client relationships and technical teams with 100% on-time delivery.
IT consulting and infrastructure for 25+ SMB clients. Deep understanding of APIs, system interoperability, and technical-to-business communication.
Innovation strategy and digital product management. Creative business frameworks applied to growth.
Blockchain, Business Management, VR/AR Creation. Straight A's including an A+.
Product development, design thinking, and industry-collaboration projects.
I'm looking for a team that values builders. If that's you, I'd love to talk.