๐Ÿ‘‹ Hey, I'm Jonas

I ship products,
not slide decks.

Product leader with a builder's mindset. I've founded startups, shipped SaaS products, and led innovation in enterprise โ€” all driven by a bias for action and a deep respect for the user.

Jonas Bager
6+
Products shipped
4
Startups founded
10+
Years building
Explore below
// Interactive

Don't read about me. Explore me.

Same information, two interfaces. Pick the one that fits your style.

โ†” What type of product person are you?
jonas โ€” portfolio v2.0
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J
Jonas Bager
โ— Online โ€” ask me anything
Hey! ๐Ÿ‘‹ I'm Jonas. Ask me anything about my experience, skills, or what I've built โ€” or tap a suggestion below to get started.
Who are you? Your skills? What have you built? Product philosophy? Take on AI? Why you? Fun facts Contact
// What I've Built

Commercial products. Side experiments. All shipped.

Click any card for the full case study โ€” including architecture, decisions, and outcomes.

Commercial Products
SaaS ยท AI ยท AdTech ยท LLM Pipeline

Synthedo

AI creative testing platform with paying users. Three-layer prompt orchestration, synthetic persona simulation, and an eval framework that gates output before it reaches clients.

โ†’ Architecture + case study
SaaS ยท Analytics ยท Meta Ads ยท API

DashDoggo

Started as an internal tool at Pree.to, productised into standalone SaaS. Meta Marketing API integration, AI-powered insight generation, automated client reporting.

โ†’ Architecture + case study
Beta
SaaS ยท Fintech ยท AI ยท Danish SMB

Captain

AI-first bookkeeping agent for Danish freelancers. Not a better Dinero โ€” a different category. Claude API tool use, receipt OCR pipeline, Danish SKAT compliance built in.

Join waitlist โ†’
Side Projects
Healthcare ยท App

MinStue

Personal project โ€” built from lived experience

Patient companion app for hospital stays. Built from personal experience โ€” no brief, no budget, just a real problem and the drive to solve it.

โ†’ Full case study
Productivity ยท Job Search

ApplyMate

Personal project โ€” v2 rebuilding with AI + MCP integration

Kanban job application tracker. Shipped in days from a real user need. V2 in progress with AI-powered application coaching and MCP agent integration.

โ†’ Full case study
Beta
Utility ยท Mobile

Hvem Ringer?

Personal project

Know who's calling before you pick up. Smart caller identification that goes beyond your contact list.

โ†’ Full case study
// How I Build

Technical depth, honestly framed

I'm not a software engineer. I'm a product leader who can architect, ship, and maintain โ€” and who is never blocked by technical complexity.

AI Engineering

LLM-powered products in production

  • Designed full pipeline architecture: prompt orchestration, structured output parsing, confidence scoring, output gating โ€” in production with paying users
  • Built eval frameworks for AI output quality: acceptance criteria, precision/recall trade-offs, accuracy thresholds before features reach end users
  • Hands-on with Claude API: Messages API, structured output, batch processing, retry logic, token optimisation
  • Agentic systems in production: receipt processing (Playwright + AI fallback), workflow orchestration (n8n + Claude API), IoT decision-making (sensor data โ†’ Claude โ†’ device control)
  • Built and configured persistent autonomous agents with custom skills, Slack/WhatsApp integrations, and local system access โ€” understand the architecture, security implications, and governance trade-offs
  • AI infrastructure consulting via aiautomatisering.dk โ€” structured AI implementation for Danish SMBs: governance, tool setup (Claude, Copilot, Clay, Viktor), workflows, and training. From ad-hoc ChatGPT use to a proper, governed AI setup in two weeks
Automation & Integration

End-to-end workflow automation

  • Production automation pipelines in n8n, Make, Zapier, Power Automate โ€” multi-step workflows with conditional branching, webhook triggers, error handling and AI agent nodes
  • REST API integrations across commercial products and client work: Claude Messages API, Meta Marketing API, Slack API, Google Calendar API, CRM systems
  • Browser automation / RPA with Playwright โ€” including AI-powered fallback that autonomously handles scenarios outside the programmed ruleset
  • System integration architecture for SMB clients via Bager Consulting โ€” connecting SaaS platforms, automating data flows, replacing manual handoffs with reliable pipelines
Infrastructure & IT ยท 12+ Years

Enterprise IT without the enterprise complexity

  • Microsoft 365 administration, Entra ID, endpoint management, security policies for 25+ organisations
  • IT infrastructure consulting through Bager Consulting โ€” active, ongoing practice for SMB and scale-up clients
  • AI infrastructure setup and governance for companies across sectors โ€” via aiautomatisering.dk, helping Danish SMBs move from uncontrolled AI use to governed, integrated setups
  • Deep understanding of enterprise IT complexity: access models, compliance, shadow IT, governance โ€” and how to apply the right level of rigour at the right stage
Development Fluency

Never blocked by technical complexity

  • Comfortable with: JavaScript, Python, REST APIs, Git, CI/CD (Vercel / GitHub Actions), cloud deployment
  • Daily tools: Claude Code, Cursor, VS Code
  • Not a software engineer โ€” but can read, edit, debug and ship code. The value is understanding every layer of the stack, not always working alone.
  • 6+ products in production: full AI agent architecture, SaaS platforms, mobile apps, data pipelines โ€” as the technical decision-maker, whether leading a team or executing directly
// Core Competencies

The stuff that matters in the room

Skills you won't find in bullet points on a traditional CV.

๐Ÿš€

0 โ†’ 1 Execution

I take products from blank page to shipped. Scoping, building, launching โ€” I understand every part of the process, which makes me a stronger lead whether I'm directing a team or making hands-on decisions.

๐Ÿค–

AI Pragmatism

I build AI-powered products and use AI to ship faster. But I know where automation ends and human judgment begins.

๐ŸŽฏ

Discovery & Validation

Lightweight experimentation, pretotyping, assumption testing. I kill bad ideas early and double down on signal.

๐Ÿ”„

Tech โ†” Business Translation

I bridge engineering, commercial, and leadership stakeholders. Everyone leaves the room aligned.

๐Ÿ‘๏ธ

UX Obsession

Good UX removes everything that makes someone think twice. Every interaction should feel obvious in hindsight.

๐Ÿ“ˆ

Growth Mechanics

PLG, activation, retention, engagement analytics. I think in funnels and feedback loops, not just features.

// Leadership

How I lead

Three things I've learned from building and managing cross-functional teams.

๐Ÿ”€

Align first, execute second

I get engineering, commercial, and leadership on the same page before we write a line of code. Misalignment at the start compounds into wasted sprints at the end.

๐Ÿค

Stakeholders as partners

I treat stakeholders as informed collaborators, not approval gates. Transparent roadmaps, honest trade-offs, and no surprises in the boardroom.

๐ŸŒฑ

Unblock, don't micromanage

Small teams outperform big ones when they're trusted and unblocked. My job is to set clear context, remove friction, and let good people do great work.

// Think Like a PM

What would you do?

Pick your move. Then see how I'd handle it.

Scenario 1 of 3
๐Ÿ”ฅ

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// Career

The non-linear path

Not a straight line โ€” and that's the point. Every chapter taught me something a linear career wouldn't have.

2021 โ€“ Present

Head of Product

Pree.to, Copenhagen

Leading product strategy across AI-assisted validation, rapid prototyping, and product discovery. Designed experimentation frameworks for corporates. Built AI-powered tools and internal agents for market analysis.

2019 โ€“ 2021

Innovation Manager

LB Forsikring, Copenhagen

Co-founded an internal innovation hub. Built exploration-to-execution pipelines enabling teams to test hypotheses before scaling.

2016 โ€“ 2017

Product Manager & Co-founder

Only Ones, Copenhagen

Directed end-to-end enterprise software development. Managed client relationships and technical teams with 100% on-time delivery.

2013 โ€“ 2019

Owner & Consultant

ZaBa IT Consultancy

IT consulting and infrastructure for 25+ SMB clients. Deep understanding of APIs, system interoperability, and technical-to-business communication.

// Education

Academic foundation

MSc. Management of Creative Business Processes

Copenhagen Business School ยท 2017โ€“2019

Innovation strategy and digital product management. Creative business frameworks applied to growth.

Electives at UCLA

University of California, Los Angeles ยท 2018

Blockchain, Business Management, VR/AR Creation. Straight A's including an A+.

BEng. Process and Innovation

Technical University of Denmark (DTU) ยท 2012โ€“2016

Product development, design thinking, and industry-collaboration projects.

// Let's Talk

Interested?

I'm looking for a team that values builders. If that's you, I'd love to talk.

๐ŸŽฎ You found it!

You just entered the Konami Code on a portfolio site. That makes you either a product nerd, a gamer, or both. Either way โ€” we'd probably get along.

Also try typing "sudo hire jonas" in the terminal.